The auto world has recently been rocked by reports that the iconic Toyota Camry sedan has been axed from Japanese markets. It’s certainly sad news, as the Camry had been a long-time favorite for Japanese buyers.
However, the production of this model won’t stop completely. Toyota Motor Corp. has assured its fans worldwide that global production of the Camry will remain unaffected by this change.
Toyota Camry was one of the most popular sedans for a long time, as its strong performance, comfortable interiors and practical features kept it in high demand for Japanese drivers. Its sleek look, advanced safety features and reliable quality endeared it to a generation of consumers. Unfortunately, over the last few years sales had been declining steadily, leading to this unfortunate announcement.
Though Toyota had expected this move, it nevertheless came as a shock to those familiar with the company’s legacy. From race tracks to daily commutes, the Camry was one of the few vehicles that remained consistently at the top. In spite of a few issues here and there, the Camry still enjoyed immense support. Even when sales slumped, loyal customers stayed true to the model and praised its every feature.
Though the Camry will no longer be sold in Japan, Toyota plans to continue producing the model for other markets. Those who’d been hesitant about purchasing a Camry for domestic use can now avail of this opportunity and buy the vehicle for their overseas needs. Moreover, the manufacturer has made it clear that no changes have been made to the current line-up and customers will continue to receive the same performance and quality from the Camry.
While many have voiced concerns about Toyota’s decision to cease production of the Camry in Japan, this doesn’t mark the end of the line for the model. The carmaker has opted for a shift in focus rather than a complete discontinuation of the Camry. This is not the first time that Toyota has chosen to focus on international production, as they’ve also put a halt to local manufacturing of the Prius model, with global production taking the place.
Though it’s still difficult to let go of the Camry, there’s a silver lining to this situation. By choosing to produce the Camry globally, Toyota will be able to make the most of their production and also benefit customers who may not be able to buy the model locally.
At the end of the day, this decision may prove to be the right one. As of now, it appears that Toyota Motor Corp. will be putting their global manufacturing and sales power to the test with the Camry. Here’s hoping that the Camry will make a strong return in the international market.